Our strategy to 2030

July 2, 2026

Introducing our strategy to 2030

Much of Norfolk’s rivers and wetlands are at breaking point.  

From pollution and degraded habitats to the impacts of climate change and declining biodiversity, a multitude of pressures are putting our freshwater ecosystems at serious risk. These vital spaces – which both support local wildlife and our communities - need urgent action.

Our Strategy to 2030 sets out how we’re tackling this challenge head on. Over the next four years, we will scale our impact further - moving faster, thinking bigger, and bringing together organisations and communities united by a common cause.

Building on more than a decade of practical, science‑led work, our strategy brings together the solutions we know make a real difference: restoring habitats, tackling pollution, recovering priority species, supporting water‑sensitive farming and expanding our network of volunteers and citizen scientists. At the heart of it all is a deep commitment to help more people connect with, and care for, their local rivers.

This strategy is our roadmap to a healthier, more resilient future for Norfolk’s freshwater habitats. Grounded in our core values of impact, collaboration, integrity and evidence, it captures our bold and pioneering determination to protect the rivers and wetlands that define our special county.

Read the full strategy

An image of the front cover of the brochure

View more news

image
UEA student research may shed light on constructed wetland management

Under supervision, a UEA student released a harmless, non-reactive dye into the River Ingol Integrated Constructed Wetland (ICW), temporarily turning the water green. But why?

image
Restoration
International Day of Action for Rivers 2026

Today, we’re celebrating International Day of Action for Rivers, a day that perfectly captures why we do what we do. To mark the occasion, we’re looking back at one of our favourite recent success stories: the restoration of the River Stiffkey at Fulmodeston.

image
Are you the next Wensum Catchment Partnership Chair?

The Wensum Catchment Partnership are seeking a new voluntary Chair to work with partner organisations to help shape a shared strategic vision that leads to meaningful improvements to the river and its catchment.

image
Water quality
How 30 minutes a week can help save the River Wensum

If you can spare just 30 minutes a week to help protect the River Wensum, you can sign up as a citizen scientist and monitor water quality at a regular sampling spot. Read on to learn how to get involved.

image
Community
Reflecting on two years of the Aviva Access to Nature Fund

We're celebrating the second year of supporting schools, charities, and community groups in experiencing Norfolk’s beautiful countryside with the Aviva Access to Nature Fund.

image
Festive greetings from Norfolk Rivers Trust

A message from our CEO, Ed Bramham-Jones.

Donate today

Help secure a future for our rivers

Your donations are vital in helping us restore and protect Norfolk’s beautiful waterways – before it’s too late. Together, we can make a lasting impact, benefitting both people and wildlife.

Subscribe to our newsletter

Learn about our latest work, updates and ways to get involved.

We use Email Octopus as our marketing platform. By clicking subscribe, you acknowledge that your information will be transferred to Email Octopus for processing.