The Aviva Access to Nature Fund supports schools and communities in accessing Norfolk’s rivers and countryside.
Exploring Norfolk’s beautiful rivers and countryside should be for everyone, but many face challenges like transportation issues, financial constraints, social isolation, or simply not knowing where to go. These barriers make it harder to connect with nature, affecting mental well-being and our relationship with these cherished natural spaces.
New research for WWF recently revealed that almost 9 in 10 (89%) of the UK public say that spending time in nature has a positive effect on their mental health. That’s why, in partnership with Aviva and WWF-UK, we’ve proudly launched the Aviva Access to Nature Fund to support schools and community groups in accessing Norfolk’s natural spaces.
Following the successful launch of the Fund in 2024, Tim Fisher, Volunteer and Engagement Team Leader at Norfolk Rivers Trust, said:
“This fund offers a wonderful opportunity for community groups, charities and schools to explore Norfolk’s diverse landscapes, including rare chalk streams, broads, fens, wetlands, coastal habitats, and heathlands. By removing barriers like transportation, entrance fees, equipment, clothing and even access to guide leaders, the first round of the fund enabled over 860 people to experience the joy of Norfolk's landscapes, and we're excited to reach even more!”
In the first round, a total of 25 groups, schools and charities were supported in exploring and connecting with natural spaces. Their activities ranged from local wildlife surveys and outdoor crafts to visits to nature reserves, guided river walks and scenic boat trips.
This project is funded by Aviva, who worked in partnership with WWF-UK from 2021 to 2025 as part of their shared ambition to bring people and nature together, engaging communities and inspiring a lifelong love for nature.
If you want to learn more about the Aviva Access to Nature Fund and apply, please visit https://www.accesstonature.co.uk
Coventry, P. A., Brown, J., Pervin, J., Brabyn, S., Pateman, R., Breedvelt, J., Gilbody, S., Stancliffe, R., McEachan, R., & White, P. (2021). Nature-based outdoor activities for mental and physical health: Systematic review and meta-analysis. SSM – Population Health, 16, 100934.
.JPG)
.jpg)